Amazon Prime Day Australia 2026 (Ended — July 7–13)

Prime Day Australia 2026 has ended — it ran July 7–13 AEST (seven days, Prime members only). This year Australia's event did not match the global June 23–26 dates. The next Prime Day is expected in mid-2027; we'll update the dates here once Amazon confirms. Meanwhile the price-check method below works year-round, and the counter-sales at other retailers run in most big sale windows.

How to tell a genuine Prime Day deal

The perennial big-sale problem: some "discounts" are measured against inflated strike-through prices. The fix is checking the real price history: use CamelCamelCamel for Amazon items, and PriceRoo's cross-retailer price history for everything else — a deal only counts when the price sits below what was actually charged before.

Amazon deals in today's feed (scored against history)

These Amazon AU offers surfaced in our deal feed today (17/07/2026) and are scored the same way as everything else on the site — against price history and category knowledge:

Duracell CR2032 Lithium Coin Battery 4-Pack

Duracell CR2032 Lithium Coin Battery 4-Pack

$7.94
Amazon AU / Bunnings Deal score7.7/10

Lowest price since 2022. Subscribe & Save stacks for an additional 10% off, reaching $7.15; also earn 10% cashback.

💰 10.0% cashback
Western Digital 12TB WD Blue SATA 3

Western Digital 12TB WD Blue SATA 3

$502.90 $641.52 -22%
Amazon US via AU Deal score7.2/10

21.6% off RRP $641.52, plus 10% cashback eligible. Reliable storage for media and everyday use.

💰 10.0% cashback
Apple iPad 11-Inch (A16) Wi-Fi 128GB

Apple iPad 11-Inch (A16) Wi-Fi 128GB

$599.00 $749.00 -20%
Amazon AU Deal score7.2/10

The current iPad 11-inch (A16) drops from $749 to $599—a $150 discount. Available in Silver or Pink; Wi-Fi 128GB model.

TP-Link Tapo P100 Mini Smart Plug

TP-Link Tapo P100 Mini Smart Plug

$11.00
Amazon AU Deal score7.0/10

TP-Link's Tapo P100 Mini smart plug at just $11 on Amazon AU. Free delivery requires Prime membership or a $59 minimum spend.

Logitech G502X Plus Wireless Gaming Mouse

Logitech G502X Plus Wireless Gaming Mouse

$158.49 $299.95 -47%
Veloreo Pty Ltd via Amazon AU Deal score6.8/10

Premium Logitech G502X Plus wireless gaming mouse at $158.49, saving 47% off the RRP of $299.95. While occasional sales bring it lower, this remains strong value for a high-end gaming peripheral.

Lefant M3 Robot Vacuum & Mop

Lefant M3 Robot Vacuum & Mop

$369.99 $1299.99 -72%
Lefant AU via Amazon AU Deal score6.6/10

Robot vacuum with auto mop washing, drying, and 12,000Pa suction; marked down from $1,299.99 RRP to $369.99 at Amazon AU.

Amazon AU: Off Voucher for New Customers (Min )

Amazon AU: Off Voucher for New Customers (Min )

Amazon AU Deal score7.4/10

New customer exclusive: activate the offer and complete the qualifying action to earn a $20 voucher on eligible purchases of $59+.

Free: 1984 & Animal Farm by George Orwell on Kindle

Free: 1984 & Animal Farm by George Orwell on Kindle

Amazon AU Deal score7.2/10

Get George Orwell's classic novels 1984 and Animal Farm free on Kindle via Amazon AU. Two essential political allegories now at zero cost.

See all of today's verified deals →

Don't only watch Amazon: the counter-sales

Prime Day lands in Australia's tax-refund season, and retailers like JB Hi-Fi historically run counter-sales the same week. PriceRoo records real prices for 5093 products across 93+ Australian retailers every day — start with the products at genuine lows right now.

FAQ

When is Prime Day Australia 2026?

July 7–13, 2026 — starting 12:00am AEST Tuesday July 7 and ending 11:59pm AEST Monday July 13, a full 7 days. For the first time the Australian dates differ from the global event (June 23–26 elsewhere), because Amazon AU already ran its Mid-Year Sale in June.

Do I need a Prime membership for Prime Day?

Yes — Prime Day pricing is members-only. Amazon offers a 30-day free trial, and trial members get full access to the deals.

Are Prime Day deals actually good?

Discounts on Amazon's own hardware (Echo, Kindle, Fire TV) are usually genuinely deep. Everything else is a mixed bag — some "deals" are measured against inflated strike-through prices. The only reliable test is the product's real price history, not the seller's claimed RRP.

Do other Australian retailers run competing sales?

Yes. Prime Day lands in Australia's tax-refund season, and retailers like JB Hi-Fi historically run counter-sales the same week. PriceRoo records those retailers' prices daily, so you can check whether a counter-sale price is genuinely low.

How do I check a product's price history?

For Amazon items, use CamelCamelCamel — it specialises in Amazon price history. For every other Australian retailer, search the product on PriceRoo: each tracked product has a day-by-day cross-retailer chart with its all-time low.

Related: Australian sales calendar 2026 — every major sale and its dates · how PriceRoo compares to CamelCamelCamel